Polk UsedReg , Forecasting & Stock Optimisation
Polk is committed to inspiring clients to become more effective in managing their used car business. An important development is our used car market intelligence offering, which makes it easy to improve the profitability of your used vehicle department.
UsedReg is a query based information system. It enables the analysis of European Used Registrations at the model level and by age class for 14 countries.
One of the key features of this product is a mapping component. It identifies the primary target audience with a used vehicle registration overlay by model group, to help you visualise consumer demand and market opportunities as well as seeing your sales performance against your top competitors.
Other features include information to validate your market intuitions with dealer sales data and competitive registrations to track consumer preferences and buying patterns.
Business Improvement You Can Measure
Polk is a key partner in helping improve our clients’ business operations. In the areas of remarketing and used car management, we help you build greater residual values, increase brand loyalty and achieve a higher gross profit per unit. And that is good for your sales and your bottom line.
Without exception, our services help you grow your market share; increase dealer efficiencies and business returns while reducing working capital requirements and promoting conquest business.
It’s the Measurable Benefits that Count
Our expertise speaks for itself: Since 1996, Polk used car specialists have worked with 14 manufacturers in 12 European countries to achieve.
- Increased used car sales volumes
- Used car stock reduction
- Stock rotation acceleration
- Retained gross profit per unit increase
- Improved return on investment
These performance levels have been achieved by applying our proven approach of improving used car standards and training whilst working closely with OEMs/NSCs and dealers to benchmark best practices, network-wide. We also provide key market performance information which highlights opportunities for better matching dealer stock to market demand.
What Should I Stock? How Many Cars, and What Models?
Our used car portfolio incorporates our service in analysing used vehicle sales and registrations data to create dealer-specific market reports. These provide retailers with the insight they need to buy and stock the right vehicles in the right quantities in order to ensure faster inventory turn, and increased profits.
Our reports give an enhanced understanding of the demand for used cars and competitive sales activity in the market local to the retailer - giving a strong competitive edge by answering questions including:
- How are we doing against the market opportunity and the competition?
- What models are in demand?
- What should we stock? How many, what kind, what colours?
- Where should we sell? How can we best spend the marketing budget?
Contact Us to find out more about UsedReg for European countries