Get an Intelligent View of the Market
To meet the unique needs of our customers across the global marketplace, Polk provides registration information to its customers through a comprehensive portfolio of offerings including:

NewReg – National new registrations data
One-to-One – National new registrations combined with pricing information
COS – Car ownership details national new registration vehicles
NewReg forecasts – National new registrations forecasts

It’s not just global data. It’s global data you can use. And we’ve been providing it for over 80 years.

Market leadership in new registrations data
R. L. Polk provides the automotive industry the most comprehensive worldwide new registrations and sales database for Passenger Vehicles (PV), Light Commercial Vehicles (LCV) and Heavy Commercial Vehicles (HCV), enabling you to:

• Assess changing volumes and market shares
• Size, analyze, segment and customize your markets
• Monitor the performance of your own products against the competition
• Plan and control your sales operations
• Analyze product life cycles and decide the model strategy for each market
• Provide own management and executive reports

NewReg is an immensely powerful analysis tool that contains approximately 97% of the global vehicle sales and registration data, and it is compiled from recognised authorities in 60 countries . The data is updated monthly and covers the period from 1980 to date.

One-to-One – Registrations with Pricing & Specifications
Polk enhances the registration data to provide a unique solution that combines volumes with prices and a selective number of technical attributes. This solution enables intelligent market segmentation with valid, relevant and competitive information for:

• Analysing and comparing data on a more detailed level
• Conducting price benchmarking
• Conducting price-volume analyses
• Use as a revenue planning tool

Car Ownership System (COS)
Another enhancement to the NewReg system is the integration of demographic and vehicle ownership data. This data permits the market to be segmented in a number of ways including:

• Private and non-private registrations
• Rental units
• Government
• Captive fleets

The data is updated on a monthly basis for 13 European countries at a detailed attribute level.

NewReg Forecasts
Building upon Polk’s accredited forecasting methodology, we are able to predict and simulate the future development for sales of new vehicles. The forecasting methodology integrates economic factors such as GDP, inflation, income, and unemployment statistics with specific automotive market indicators like model policy, fuel prices, taxation, and replacement demand.

These final forecasted numbers are then transferred back to the NewReg system, which then empowers our clients to make confident decisions about which products to design, build, and sell, at what price and in which configuration.

Customized segmentation, databases and presentation
Responding to each car manufacturer’s individual defined market segmentation and product portfolio, R. L. Polk reflects and mirrors the client’s market structures in the delivered data and segmentations.


For a more comprehensive overview of NewReg please view our brochure here