Stay One Step Ahead of the Competition
When you consider the intense competition in the automotive industry; the rapid developments in emerging markets; the increasing number of consolidations in the supplier market; and the proliferation of brands and offerings, it is more important than ever for leading companies to have critical access to accurate planning and information about emerging trends.
To help you stay ahead of the competition, Polk offers NewFor – a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates the automotive industry’s most powerful and critical information into one system including:
- New vehicle registration data for 60 countries
- Model policy – a detailed description of manufacturers’ future plans regarding new model introductions, model changes and exits
- A market-oriented competition matrix
- Polk’s patented forecasting methodology ( Force4 and MARKET )
Model lifecycles, actual and forecasted shares and unit numbers displayed as graphs and tables. Simulation of forecasted data is possible through simple point and click technology. Competitive vehicle information displayed at the click of a button.
Strategic Market Planning & Management
- Identification of market niches
- Development of products / market strategies
- Best case / worst case simulations
- Introduction of new vehicles
Product Management & Planning
- Definition of competitors for individual vehicles
- Delineation of competition segments
- Preparation of facelifts
- Monitoring product portfolios
- Positioning special models
Marketing, Pricing & Sales
- Simulation of various sales scenarios
- Assistance in determining optimal positioning of models
- Marketing planning
- Lifecycle analysis
Data Management
- Integration of data into own software
- Check of own planning accuracy
- Monitoring own forecasts / assessment
Key Features
- System-based analysis and forecasting
- Vehicle forecasts at “body type level”
- Separate analyses for each market
- Monthly data
- 12-year forecast horizon
- The flexibility to switch between different screens and factors
- Absolute values or market shares
- Monthly or yearly time horizons
- Vehicle, model, manufacturer, segment, level
- Total market table or graphics
- Harmonisation of forecasts for different scenarios
- Competition matrix for conducting simulations and ‘what if’ scenarios
- Integrated lifecycle analysis
- Automated update of forecasts using our model policy database
- Simulation of new vehicle launches
For a more comprehensive overview of NewFor please view our brochure here