"With PolkConnect, we’re able to reach the right customers with the right message at the right time," said Mark Snelling, Aftersales Product Planning Manager, Volkswagen Group UK.

As new car sales have declined, the aftersales business is more important than ever before for auto retailers. Read this case study to learn how Volkswagen Group UK used PolkConnect to increase available leads, response rates, ROI on marketing spend and revenues.

Here’s an overview of how Polk helped Volkswagen Group UK achieve impressive results:

Challenge: Maximising efficiency and profitability in the aftersales business

Solution: PolkConnect: Integrated Marketing and Measurement Solution

Results: Increased responses leading to more workshop business 
                Higher return on marketing every £ spent 
                Higher revenues

To learn more how Polk supports aftersales objectives, download the Volkswagen Group UK case study.