R. L. Polk Japan KK


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MARKET ANALYSIS ::

Making Good Business Decisions

A true understanding of your market is essential to seizing your best business opportunities, increasing market penetration and maintaining a healthy bottom line. Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, how to optimise your dealer network, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident, cost-effective decisions and objectively measure the impact of those decisions.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Assess changing volumes and market shares
Analyse product lifecycles and market specific model strategies
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Analyse, simulate and forecast demand
Develop and implement strong sales strategies
Assess new vehicle launch potential

Polk creates customized market analyses to address your specific needs.

New Vehicle Registrations - NewReg
A powerful analysis tool containing approximately 97 percent of the global vehicle sales and registration data from 1980 to date. Includes pricing, car ownership and forecast information to allow you to assess changing volumes and market shares, segment and customize markets, analyze product life cycles and monitor products against the competition.

Vehicle Volume Forecasting - NewFor
To help you stay ahead of the competition, Polk offers NewFor - a leading global automotive forecasting system to help you analyze, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates new vehicle registration data for 60 countries, a market oriented competition matrix, manufacturers' product plans and Polk's patented forecasting methodology.

Commercial Truck Data for North America - TIP
A Web-based interactive system designed to give you a clearer view of the entire Commercial Vehicle Industry. The system provides vehicles in operation and new truck registration information on light/medium/heavy commercial trucks and new commercial trailers for the North American and Canadian markets.