R. L. Polk Japan KK


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MARKET ANALYSIS ::

Making Good Business Decisions

A true understanding of your market is essential to seizing your best business opportunities, increasing market penetration and maintaining a healthy bottom line. Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, how to optimize your dealer network, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident, cost-effective decisions and objectively measure the impact of those decisions.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Assess changing volumes and market shares
Analyse product lifecycles and market specific model strategies
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Analyse, simulate and forecast demand
Develop and implement strong sales strategies
Assess new vehicle launch potential

Polk creates customized market analyses to address your specific needs.

New Vehicle Registrations - NewReg
A powerful analysis tool containing approximately 97 percent of the global vehicle sales and registration data from 1980 to date. Includes pricing, car ownership and forecast information to allow you to assess changing volumes and market shares, segment and customise markets, analyse product life cycles and monitor products against the competition.

Vehicle Volume Forecasting - NewFor
To help you stay ahead of the competition, Polk offers NewFor - a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates new vehicle registration data for 60 countries, a market oriented competition matrix, manufacturers' product plans and Polk's patented forecasting methodology.

Used Vehicle Information - UsedReg
UsedReg is a query based information system which enables the analysis of European used registrations at the model level and by age class for 14 countries. A key feature of the product is a mapping component which helps you visualise consumer demand and market opportunities as well as your sales performance against your top competitors.

Global Vehicle Population - PARC
Our PARC data provides you with detailed information about the global vehicle population including passenger cars, light commercial and heavy commercial vehicles for 40 countries. Our comprehensive data represents about 90 percent of the global PARC including Western and Eastern Europe, Russia, North America, Australia, Japan and selected Asian and South American countries.

Dealer Network Planning
Whether you need to build, assess or optimize your dealer network, Polk has the experience and the proven solutions to dramatically increase your sales and exploit untapped market potential. Our exclusive market data and proprietary network design models help you create a franchise network that places your brand footprint into the optimum geographic locations for both sales and aftersales.

Price & Specifications - CarMaster
R. L. Polk’s Web-based Vehicle Price and Specification information system that enables large or small organizations, using one single corporate license to service an unlimited number of users. Direct online access to live vehicle data from over 20 countries, and in any of 10 languages makes for fast, reliable and effective decision making.