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MARKET ANALYSIS ::

Making Good Business Decisions

A true understanding of your market is essential to seizing your best business opportunities, increasing market penetration and maintaining a healthy bottom line. Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, how to optimize your dealer network, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident, cost-effective decisions and objectively measure the impact of those decisions. Understanding the market and the customer enables you to uncover areas of opportunity, qualify prospects and market smarter to ensure the success of your overall dealer operation.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Perform a commercial vehicle analysis
Profile and model your customers
Identify your brand image and awareness
Create sales strategies
Execute new vehicle launches
Compare your products to those of your competitor

Polk will work with you to create customized market analysis to address your specific needs.

New Vehicle Registrations - NewReg
A powerful analysis tool containing approximately 97 percent of the global vehicle sales and registration data from 1980 to date. Includes pricing, car ownership and forecast information to allow you to assess changing volumes and market shares, segment and customise markets, analyse product life cycles and monitor products against the competition.

USA & China Vehicle Registration Data - PolkInsight™
A powerful Web-based solution for analyzing the automotive industry, PolkInsight lets users at all levels of your organization analyze and interpret a wide variety of Polk Intelligence including new, used and Vehicles In Operation (VIO) registration statistics and sales combined with demographic information. This solution can also be used in conjunction with Chinese Passenger Vehicle Registration Data to analyze one of the world’s fastest growing automotive markets.

USA Trucking Industry Profile - TIP®Net
A Web-based interactive system designed to give you a clearer view of the entire Commercial Vehicle Industry in the USA. The system provides Vehicles In Operation (VIO) and new truck registration information on light/medium/heavy commercial trucks and new commercial trailers.

Vehicle Volume Forecasting - NewFor
To help you stay ahead of the competition, Polk offers NewFor - a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates new vehicle registration data for 60 countries, a market oriented competition matrix, manufacturers' product plans and Polk's patented forecasting methodology.

Used Vehicle Information - UsedReg
UsedReg is a query based information system which enables the analysis of European used registrations at the model level and by age class for 14 countries. A key feature of the product is a mapping component which helps you visualise consumer demand and market opportunities as well as your sales performance against your top competitors.

Global Vehicle Population - PARC
Our PARC data provides you with detailed information about the global vehicle population including passenger cars, light commercial and heavy commercial vehicles for 40 countries. Our comprehensive data represents about 90 percent of the global PARC including Western and Eastern Europe, Russia, North America, Australia, Japan and selected Asian and South American countries.

Dealer Network Planning
Whether you need to build, assess or optimize your dealer network, Polk has the experience and the proven solutions to dramatically increase your sales and exploit untapped market potential. Our exclusive market data and proprietary network design models help you create a franchise network that places your brand footprint into the optimum geographic locations for both sales and aftersales.

Polk Global Price & Specifications
R. L. Polk delivers state-of-the-art automotive research and analysis technologies and integrated applications for the delivery of real time price and specifications data. Customers can easily enrich these with their own data to deliver powerful support for decision-making.